The first 7–14 days are everything

When a listing hits the market, it gets its highest exposure. Buyers who have been waiting jump on it immediately. If the price aligns with expectations, you attract:

• Strong showings
• Competing offers
• Faster decisions

If it’s overpriced, those same buyers don’t “wait”—they move on.

In a market like Ottawa, where conditions can shift quickly with interest rate changes, missing this early window often means chasing the market downward.

What strategic pricing actually looks like

It’s not just pulling comparables. It’s a blend of:

• Recent sales (not outdated ones)
• Current competition (active listings)
• Absorption rate (how fast homes are selling)
• Buyer behavior at different price bands
• Timing (seasonality + economic signals)

A skilled agent reads the market in real time—not in hindsight.

Let’s strategize about your property to ensure the best possible outcome!