If you want to have a quick and successful sale, pricing your home accurately is essential. The right price is based on recent comparable sales, your home’s condition and location, and guidance from an experienced REALTOR®. If you “guesstimate” you risk:

• Your home lingering on the market for an extended period, potentially reducing your profit.
• Leaving money on the table if it’s underpriced.
• Deterring serious buyers who might have otherwise made an offer.
• Undermining buyer confidence, potentially making negotiations more difficult.
• Missing out on multiple offers, which can increase the final sale price.
• A potential buyer’s financing may be affected if the appraisal comes in lower than the sale price. Typically, the lender will only finance the appraised value.

Takeaway: Pricing your home correctly from the start maximizes your chances of securing the best return, in the shortest time possible.