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Pricing Psychology and Selling your Home
Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...
Continue ReadingHome Buyer Approach (Mar. ’26)
Don’t Try to “Time the Bottom” Ottawa prices already softened slightly in late-2025 and early-2026. Average home price (OREB) around $662K in Feb 2026, down about 1.0% year-over-year. Most forecasts expect slow price growth (around 2–4%) over the next year, not major drops. Advice: Buy when the property and financing work for ...
Continue ReadingHow to Make your Home “Picture Perfect” for Viewings
Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...
Continue ReadingWhat’s the “Emotional” Return on Investment of a New Home?
Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...
Continue ReadingInspect Before You Invest
Skipping a home inspection might seem tempting as it might save you money upfront, but it could cost you much more in the long run. A professional inspection can uncover major issues, such as structural, electrical, or plumbing problems, or health hazards like mould or asbestos, which might not be ...
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